11 min read
Choosing the Right Photo Size for Your Clients

Nov 7, 2023

Choosing the Right Photo Size for Your Clients

Delivering professionally resized photos can be a challenge for photographers. With clients using images across different mediums - from social media to professional printing - it's important to provide files correctly sized for each use. Taking the guesswork out of delivery, a service like Framebird allows you to simply upload full resolution images and receive perfectly sized final files for each of your clients' needs.

The Right Photo Size for Client Delivery

  1. Introduction
    1. What is the Best Size Photo to Give Clients?
    2. Why is it Important to Choose the Right Size?
  2. Factors to Consider When Choosing a Photo Size
  3. How to Deliver Your Photos in Different Sizes
    1. Create Separate Galleries for Each Size
    2. Use Cloud Storage for Delivery
    3. Use a Photo Delivery Service
    4. Offload Resizing with Framebird
  4. Different Types of Photo Sizes
    1. Full Resolution Photos
    2. Web-Optimized Photos
    3. Social Media Photos
    4. Print-Ready Photos
  5. When to Use Each Type of Photo Size
    1. Full Resolution Photos
    2. Web-Optimized Photos
    3. Social Media Photos
    4. Print-Ready Photos
  6. How to Choose the Right Photo Size for Your Clients
  7. Conclusion
  8. Key Points


When providing final image files to clients, one of the most common questions photographers face is "what size should my photos be?" With so many potential uses, it can be tricky to decide what sizes to deliver. Clients may want to print images themselves, share them online, or even have them professionally printed and framed. Having differently sized files on hand gives clients flexibility, while saving you the hassle of manually resizing images multiple times.

Showing Size

What is the Best Size Photo to Give Clients?

There is no single "best" photo size for all clients. The ideal size depends on the client's intended use for the images. For example, a client wanting high resolution images for large prints would need much larger files than one who only wants to share photos on social media.

Some common sizes clients may request include:

  • Full resolution (for printing, editing)
  • Web-optimized (for websites, blogs)
  • Social media sizes (for platforms like Facebook and Instagram)
  • Print sizes (for standard frames and print products)

Why is it Important to Choose the Right Size?

Providing improperly sized images can result in frustration for both you and your clients. Smaller files may pixelate or look blurry if printed or viewed larger. Excessively large files are cumbersome to email and share digitally.

By taking the time to understand how your clients plan to use their images, you can provide perfectly sized photos the first time. This saves you the hassle of manually resizing batches of images, and gives your clients a better experience.

Factors to Consider When Choosing a Photo Size

When preparing client photos, keep the following factors in mind:

Printing - Will your client have images professionally printed or print themselves? Full resolution files are required for high quality large prints.

Framing - For standard frame sizes, cropped print-ready files can make framing easier.

Website Use - Optimize images to avoid excessively large files for quick web loading.

Social Media - Smaller resized images are ideal for sharing quickly on platforms like Facebook.

Product Design - For clients using images commercially, ensure correct print resolution and color profiles are provided.

Future Editing - Full resolution copies allow your client flexibility for cropping and edits later on.

How to Deliver Your Photos in Different Sizes

Once you understand your clients' needs, there are a few options for delivering optimized files:

Create Separate Galleries for Each Size

Grouping similarly sized images makes it easy for clients to find what they need. For example, provide a gallery of full resolution images for printing and editing, another with web resolutions photos, and a third gallery with social media sizes.

Use Cloud Storage for Delivery

Services like Dropbox and Google Drive allow you to easily share galleries of images. This gives clients instant access to download files in multiple sizes.

Use a Photo Delivery Service

Dedicated photo delivery platforms like Pixieset, SmugMug or Framebird offer galleries with client proofing and automatic file size optimization. The service handles resizing images for your clients' needs.

Offload Resizing with Framebird

Rather than manually optimizing images yourself, use a convenient service like Framebird. Simply upload your full resolution photos in any of the supported filetypes, and Framebird will resize and deliver perfectly optimized files for each client's needs.

Different Types of Photo Sizes

Understanding common photo sizes and resolutions allows you to match image files to your clients' uses.

Full Resolution Photos

Full resolution files are the largest size images straight out of your camera, before any resizing occurs. They contain the full level of detail captured originally.

Uses: Printing, commercial products, editing, archiving

Size: Varies depending on camera megapixels. Often 10+ MB each.

Web-Optimized Photos

Web resolution photos are smaller files reduced in size just enough to share online while retaining quality.

Uses: Websites, blogs, online portfolios

Size: Typically under 2 MB each

Social Media Photos

These smaller photo sizes are optimal for quick sharing on social platforms like Facebook and Instagram.

Uses: Social media post images

Size: Under 1 MB, resized to platform requirements

Print files are resized and cropped to standard frame dimensions for easy printing and framing.

Uses: Wall art, professional photo labs, self-printing

Size: Varies based on print size needed (ex: 8x10, 5x7)

When to Use Each Type of Photo Size

Deciding which photo sizes to deliver depends entirely on understanding your clients' plans for using their images.

Full Resolution Photos

Provide full resolution photos when your client wants to:

  • Print images themselves, especially at large sizes
  • Have images professionally printed
  • Edit or crop photos
  • Archive images at maximum quality

Web-Optimized Photos

Use web resolution photos for clients who plan to:

  • Upload images to websites or blogs
  • Share photos through an online portfolio
  • Post photos online that don't require printing or enlarging

Social Media Photos

Provide small social media sized images for clients who want to:

  • Share photos on Facebook, Instagram or other platforms
  • Use images in social media stories, reels or temporary posts

Give print-ready files to clients who want to:

  • Have prints made at a professional photo lab
  • Print images at home themselves
  • Frame images in standard sizes without resizing

How to Choose the Right Photo Size for Your Clients

The most important factor in determining what photo sizes to deliver is understanding exactly how each client plans to use their images. Here are some tips:

Ask questions upfront - Have a conversation about your client's plans for their photos before your shoot or editing begins.

Explain size options - Let clients know the differences between photo sizes and uses so they understand their options.

Offer flexibility - Provide an assortment of sizes like full resolution, web, and print files to give clients versatility.

Consider final mediums - If a client wants large canvas prints or commercial products made, ensure you supply adequate print resolution files.

Think ahead - Even if a client is unsure of their plans, provide full resolution images so they have flexibility to crop, edit, or print different sizes later on.

Automate delivery - Using a service like Framebird to handle optimized photo delivery takes the work off your plate while delighting clients.


Determining the right photo sizes for your clients' unique needs is crucial for a streamlined photography experience. By understanding typical uses for full resolution, web, social media, and print files, you can provide each client with perfectly optimized images to suit their plans. Automating the resizing and delivery process through a service like Framebird saves photographers hours of tedious manual work while delivering an exceptional client experience.

Key Points

SectionKey Points
Choosing the Right SizeDifferently sized photos are needed based on specific uses: social media, professional printing etc.
IntroductionFramebird can be used to upload and resize images according to client's needs.
Best Size for ClientsThe ideal size depends on client's intended use; common sizes include full resolution, web-optimized, social media sizes, and print sizes.
Importance of Right SizeThe right size prevents pixelation, blurriness and difficulties in digital sharing.
Factors When Choosing SizeSeveral factors to consider include: purpose of printing, framing, website use, social media use, commercial use, and future editing.
Delivery of Different SizesDelivery can be done by creating separate galleries, using cloud storage, using a photo delivery service, or offloading resizing with Framebird.
Different Types of SizesTypical photo sizes include full resolution photos, web-optimized photos, social media photos, and print-ready photos.
When to Use Each SizeThe choice of sizes depends entirely on client's plans for image use.
Choosing Right Size for ClientsUnderstanding client's plans for photos, explaining size options, offering flexibility, and considering final mediums are crucial.
ConclusionTo simplify photo resizing and delivery, automate the process using a service like Framebird.

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