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Brand Guidelines

Made to move.

The official marks and guidance you need to represent Framebird clearly, consistently, and with care.

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Naming

Framebird should always be written as a single word with a capital F. When mentioning specific Framebird features, products, or releases, use their official names and treat them as proper nouns, capitalizing them accordingly. The correct representation is Framebird, not framebird, FrameBird, or FRAMEBIRD, except when a different treatment is used intentionally in the wordmark.

The name Framebird combines “frame,” the foundation of photography, video, and visual storytelling, with “bird,” a symbol of freedom, movement, and carrying things from one place to another. Together, they reflect what Framebird does: giving creative work a beautiful place to live and making it effortless to share and send across the internet.

Logos

Use the horizontal logo whenever space allows. Every file is an SVG in solid black or solid white; pick the one with more contrast against its background.

Horizontal logo

The primary logo for headers, documents, and most placements.

For dark backgroundsDownload SVG
For light backgroundsDownload SVG

Stacked logo

For square and portrait spaces, such as splash screens and social posts.

For dark backgroundsDownload SVG
For light backgroundsDownload SVG

Symbol

The compact mark for avatars, icons, and placements below the logo's minimum size.

For dark backgroundsDownload SVG
For light backgroundsDownload SVG

Wordmark

Use it alone only when the symbol is already on screen, for example next to the app icon.

For dark backgroundsDownload SVG
For light backgroundsDownload SVG

Clear space

Keep at least one x-height of the wordmark (X) free around the logo, and only ever scale it as a whole. The horizontal logo works from 104 px wide and the stacked logo from 80 px; below that, use the symbol.

X
X
X
X

App icon

Matches the Framebird desktop and mobile apps.

PNGDownload PNG

Keep it clear

A few simple principles help the Framebird identity stay recognizable wherever it appears.

Give it room

Leave generous clear space around the symbol and wordmark so they can breathe.

Keep proportions

Scale marks uniformly. Never stretch, compress, rotate, or redraw them.

Choose contrast

Use the dark mark on light surfaces and the light mark on dark surfaces.

A friendly reminder

The provided graphics are proprietary and protected under intellectual property laws. Do not alter these files in any way or display these graphics in a way that implies a relationship, affiliation, or endorsement by Framebird of your product, service, or business. Do not use these graphics as part of your own product, business, or service's name, and do not combine these graphics with any other graphics without written consent from the Framebird Team.

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